Welcome!
You've found Pictura! An online-only, independent children's book shop based in Nelson, New Zealand.
We believe in the magic of children's books and the power of pictures, and take pride hand-picking the best illustrated board books, picture books, and illustrated non-fiction from around the globe to inspire young readers and delight book lovers of all ages.
Here at Pictura, you'll discover the coolest new releases, more than a few hidden gems, beautiful puzzles and games, as well as a curated collection of Pictura Picks.
Let's find your next favourite book!
Explore Our Range
All Books
Explore our full range of books including picture books, board books, illustrated non-fiction and activity books.
Picture Books
Picture books engage the imagination and help children to better understand themselves and each other. These books have been chosen for their boundary-pushing illustration and creative storytelling.
Board Books
Help your littlest readers build their own library with these board and cloth books. With bold and bright illustrations and a lovely tactile quality, these books are designed specially for children ages 0-3.
Illustrated Non-Fiction
Beautifully illustrated and full to the brim with knowledge. These illustrated non-fiction books draw in children and adults alike to learn something new.
Activity Books
Encourage problem solving and creativity through our range of search and finds, maze books, sticker books, art activity books.
Children's Magazines
A collection of exquisetly illustrated children's magazines full of stories, activities, and colouring. Dot magazines are perfect for under 5s while Anorak and Chew are great for 6+.
Puzzles, Games, & Stickers
A beautiful selection of games, puzzles and stickers. Our puzzles range from 24 to 200 pieces - something for every level of puzzler.
Gifting
A selection of greeting cards including Birthday and New Baby. You will also find Pictura Gift Cards here.
Helpful Stuff
Who's behind Pictura?
Pictura is owned and operated by me, Robin Tokley, a mum of three boys with a love for books.
Say hello at hello@picturabooks.co.nz.
Where are you located?
We are located in sunny Nelson in the South Island of New Zealand.
How much do you charge for delivery?
New Zealand Wide shipping - $10
New Zealand Wide (Rural) - $16
Free Shipping on New Zealand orders over $120
How long does delivery take?
Your order will be delivered by Post Haste, NZ Post, or NZ Couriers. Orders will be sent using overnight options, but please allow an extra couple of days for rural orders.
Do you gift wrap?
Yep! All orders are wrapped in our bespoke Pictura tissue paper.
Can I add a personalised message to my order?
Sure! You can buy a greeting card here, or we can write on the back of a Pictura postcard for you. Just leave us a note with your instructions at checkout.
Can I buy a gift card?
Absolutely They're available here.
Do you sell to schools?
Yes! Send me an email from your school email address and I'll send you over a discount code especially for your school.
Reviews of Pictura
Fastest order processing and delivery I've ever had. Order came in amazing condition and had an amazing presentation, which was a nice bonus. Can definitely tell the put extra care and effort into everything they do! Excellent service.
Great go to for gifts. Book subscription idea is fantastic and kids love getting little parcels in the mail.
What a little gem of a store! Two absolutely gorgeous children's books for my little boy arrived this morning, I know he will love them!
Purchased the gift subscription online some time ago and it was a huge success. Will be a frequent visitor!
Special Orders
Looking for a book? We can help!
If you’re searching for a particular children’s book that’s not in our online shop, we’d love to track it down for you. Whether it’s a hard-to-find picture book, a beloved classic, or a request for a book on a certain subject, we can place a special order just for you.
Simply get in touch with your request and we’ll do our best to source it. Easy as that!
Contact us today and let the book hunt begin!